While chocolate has ancient roots in Italian culture, Ferrero's Ciobar Chocolate Mix represents its most accessible and beloved evolution. Born to offer a moment of pure indulgence with the simplicity of a gesture, Ciobar embodies the Italian desire for comfort and conviviality, encapsulated in a cup. It is the modern answer to a centuries-old passion for the 'food of the gods'.
📍 Origin and History
Regione: Piemonte (in riferimento all'origine dell'azienda Ferrero)
Periodo: Anni '70 (lancio del prodotto da parte di Ferrero)
Although Ciobar as an instant mix is a modern invention by Ferrero, Italy, and particularly Piedmont, boasts a centuries-old and refined tradition in chocolate making. From the court of Savoy in Turin, where chocolate was introduced in the 17th century and became a favored drink and key ingredient, artisanal mastery developed, leading to iconic creations. Ciobar fits into this cultural heritage, offering a contemporary and democratic version of the pleasure of hot chocolate.
🏛️ Tradition
Ciobar does not stem from a centuries-old artisanal production tradition linked to a specific territory, but rather from the consolidated Italian chocolate culture and the propensity to transform consumption moments into rituals. The consumption of thick hot chocolate, especially during colder months, is a ritual that unites generations, and Ciobar has managed to interpret it in a modern key, maintaining its rich and enveloping flavor that recalls homemade preparations or those from a 'bar'.
Il prodotto è diventato sinonimo di 'cioccolata calda densa' per molte famiglie italiane, rappresentando un simbolo di comfort domestico, pause dolci e momenti di condivisione. È entrato nell'immaginario collettivo come una coccola accessibile e un piacere semplice, evocando il calore della casa e la convivialità tipica italiana.
⚙️ Production
Ciobar's production is a controlled industrial process that involves the accurate blending of cocoa powder, sugar, starches, and natural and artificial flavors. The goal is to obtain a mix that, once diluted in hot milk or water, replicates the dense, velvety consistency and intense flavor of traditional Italian hot chocolate, with maximum ease of preparation and consistent quality.
Unique Characteristics:
- Consistenza densa e vellutata, molto apprezzata per simulare la 'vera' cioccolata calda da bar
- Rapidità e facilità di preparazione (solo aggiunta di latte o acqua calda)
- Gusto intenso e avvolgente, che ricorda il cioccolato fondente di qualità
- Confezionamento monodose pratico e igienico
💡 Did You Know...
- The name 'Ciobar' is a clear portmanteau of 'cioccolata al bar' (hot chocolate at the bar), a direct reference to the density and richness of hot chocolates that can be enjoyed in Italian cafes and pastry shops, which the product aims to emulate in the comfort of home.
- Ferrero, the producing company, is one of Italy's confectionery giants, famous for creating other iconic global products such as Nutella, Ferrero Rocher, and Kinder Surprise, consolidating its reputation in the world of pastry and chocolate.
- The classic preparation of Ciobar involves using milk for greater creaminess, but it is also enjoyed with water for a 'darker' and less sweet version, revealing its more intense cocoa flavor.
🍽️ Recommended Pairings
- Traditional Italian dry biscuits (e.g., Cantucci, Savoiardi, soft or dry Amaretti, Paste di Meliga)
- Simple baked goods (e.g., ciambellone, torta della nonna, fruit or jam tarts)
- Fresh whipped cream and a dusting of cocoa powder for extra indulgence
🛍️ Discover PREPARATO PER CIOCCOLATO CIOBAR 1X25G 50PZ CRT FERR
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