Delivery and Take-Away for Restaurants: Optimize Service
Delivery and take-away have gone from accessory services to fundamental business lines for restaurants. Since 2020, the delivery market has grown 240% in Switzerland and today represents 25-40% of total revenue for many Italian restaurants.
Key data: Restaurants with optimized delivery increase revenue by 35-50%, with net margins of 15-22% (vs 8-12% non-optimized delivery).
Delivery vs Take-Away: Differences and Advantages
Take-Away
Customer orders and picks up in person.
Advantages: Zero platform commissions (100% margin), total quality control, null logistics costs.
Average net margin: 25-35%
Delivery
Order delivered to customer via platforms (Uber Eats, Just Eat, Smood).
Advantages: Extended geographic range, much higher volume, visibility on platforms.
Disadvantages: Platform commissions 25-35%, packaging costs 1-3 CHF/order.
Average net margin: 12-18% (platforms), 20-28% (own drivers)
Professional Delivery Packaging
Pizza
Corrugated cardboard box with ventilation holes: prevents condensation, crispy pizza (0.60-1.00 CHF).
Pasta
Kraft cardboard container or aluminum: keeps warm, recyclable (0.40-0.90 CHF).
LAPA tip: For pasta with sauce (Carbonara, Amatriciana LAPA), separate sauce if delivery time >20 min.
Appetizers (Burrata, Cold Cuts)
Rigid plastic tray: protects delicate products (Burrata LAPA), airtight (0.40-0.80 CHF).
Delivery Menu: What Works
Ideal for delivery
Pizza (travels well, high margins), Baked Pasta (maintains structure), Salads (with separate dressing), Appetizer Mix (zero cooking, maximum margin).
Avoid for delivery
Fried foods (become soggy), long pasta very cooked (overcooks en route), complex presentations.
LAPA products ideal for delivery
Guanciale Amatriciano LAPA IGP: Pre-portioned, stays creamy after 30 min.
Burrata Pugliese LAPA: LAPA airtight packaging, 7-day shelf life, premium product.
Fiordilatte LAPA for Pizza: No water release, pizza not soggy after 30 min.
All LAPA products available on shop.lapa.ch, 24-48h delivery, no minimum order.
Frequently Asked Questions (FAQ)
What is the average net margin on delivery?
12-18% with platforms, 25-35% with direct take-away, 20-28% with own drivers.
How many delivery platforms should I use?
Ideal: 2-3 platforms (e.g. Uber Eats + Just Eat + direct channel).
How much does packaging cost per order?
1.50-3.00 CHF per average order. You can charge visible "packaging contribution" 1.50-2.50 CHF.
Conclusion: Optimized Delivery = Profitable Business
Delivery and take-away are fundamental business lines that can represent 30-50% of revenue. Restaurants with optimized delivery increase revenue by 35-50%.
With professional ingredients like LAPA, you can offer authentic quality even in delivery.
LAPA: 3,000+ professional products for quality delivery. Guanciale IGP, Burrata, Fiordilatte, San Marzano DOP. 24-48h delivery. Order at shop.lapa.ch
