Unfiltered New-Harvest Extra Virgin Olive Oil "Mosto" 100% Italian 500 ml (Case of 6) — Primoljo

Unfiltered "Mosto" Extra Virgin Olive Oil: the first oil of the harvest

This is unfiltered new-harvest "Mosto" extra virgin olive oil, 100% Italian, cold-pressed, presented in a 500 ml bottle in a case of 6. It is the very first oil of the new Salento olive harvest: cold-extracted from the first olives picked and bottled within hours of milling, with no filtration or decantation. The result is a cloudy, intensely green oil with a lively fruity aroma, herbaceous notes and a peppery finish that signals fresh polyphenols. A raw-use oil for professional kitchens that want the unmistakable character of the new season.

What "Mosto" and "Novello" mean

"Novello" refers to oil from the brand-new harvest, milled and bottled in the same season rather than rested in tanks. "Mosto" means the oil is left unfiltered: minute particles of pulp and a small fraction of vegetation water (about 0.25%) are deliberately kept in the bottle, exactly as the oil flows from the press. This is why it looks veiled and shows a deeper green than a filtered oil, and why its aroma is more pungent and vegetal. The trade-off is a shorter useful life: a Mosto is best enjoyed within a few months of bottling.

Origin: the Salento, Apulia

The oil comes from the Salento, the southern tip of Apulia, one of Italy's great olive-growing territories. Apulia is historically the largest olive oil region in Italy, and the Salento's calcareous soils and Mediterranean climate produce oils with a robust, fruity profile. This bottle is 100% Italian and cold-pressed, two markers of quality for an extra virgin destined for serious kitchens.

The producer: Primoljo, Casarano (Lecce)

Primoljo is the brand of Primiceri Olio dello Jonio, a family business based in Casarano, in the province of Lecce. The Primiceri family story began in 1970, when founder Marco Primiceri bought his first mill; today the company carries over 50 years of milling tradition, producing and bottling 100% Italian extra virgin olive oil cold-extracted from selected cultivars. It is a family-run operation focused on the oil of its own territory.

Sensory profile

Expect a veiled, intense green colour, an aroma of fresh green olives with grassy and herbaceous notes, and a taste that is fruity and full, closing with the bitter-and-peppery finish typical of a young, polyphenol-rich oil. The slight pungency at the back of the throat is a hallmark of freshness, not a defect.

Professional uses

• Raw, as a finishing oil: drizzle over bruschetta of Altamura DOP bread, grilled vegetables and fresh burrata to highlight the new-harvest aroma.
• Legume and vegetable soups: a raw thread over chickpea, bean or lentil velouté adds body and a peppery lift.
• Raw fish and carpaccio: ideal on fish carpaccio, tartare and crudo, where its green intensity balances the sweetness of the flesh.
• Caprese and tomato dishes: perfect with datterini tomatoes, mozzarella and basil for a contemporary caprese.
• Finishing grilled meats and legno-fired pizza: add off the heat, just before serving, never during cooking.

Chef's note: do not heat it

A new-harvest Mosto is a raw-use oil. Heat above frying temperature disperses the volatile aromas and degrades the polyphenols that make this oil special. Use a neutral or refined oil for frying and high-heat cooking, and reserve this bottle for finishing. Shake gently before use, because the natural sediment settles at the bottom.

Pairings and complementary products

This oil pairs naturally with bread, fresh cheeses such as burrata and mozzarella, datterini tomatoes, legumes and raw fish. For the kitchen pantry it sits alongside aged extra virgin oils for cooking, datterini tomatoes for finishing dishes, and other Italian staples from the LAPA range.

Delivery and logistics

B2B and B2C delivery throughout Switzerland from the LAPA warehouse in Embrach (Zurich). As a dry, shelf-stable product it requires no cold chain: direct distribution across Zurich, Winterthur, Uster, Aargau, St. Gallen and Lucerne, and for Ticino (Lugano, Bellinzona, Locarno), French-speaking Switzerland (Geneva, Lausanne, Vevey), Valais (Sion, Martigny) and mountain regions (Davos, St. Moritz, Chur) shipping within 24-48 hours via partner couriers (Swiss Post PostPac, Planzer, Galliker). Service tailored for restaurants, pizzerias, delicatessens, hotels, Italian grocery stores and private customers passionate about Italian cuisine.

Who it is for

Designed for chefs, pizzaioli, gastronomies and demanding home cooks who want a genuine new-harvest Italian extra virgin to finish their dishes, with the full aromatic intensity of an unfiltered Mosto.