Knorr Aromat Original is the iconic Swiss seasoning powder: a universal flavour enhancer that elevates every dish with one sprinkle, both at the table and during cooking. This 5 kg professional resealable pouch is designed for high-volume kitchens that demand a consistent flavour profile across thousands of covers. Based on iodised salt, yeast extract and selected spices, it has been a staple of Swiss gastronomy for over 70 years.
What is Knorr Aromat
Aromat is a dry seasoning blend that combines salt, monosodium glutamate, yeast extract and a precise mix of spices and vegetable extracts. Unlike plain salt, it delivers a rounded umami note that enhances the natural flavour of food without masking it. The fine powder dissolves instantly on hot dishes and distributes evenly, making it equally suited to finishing plates at the table and seasoning preparations in the kitchen.
History and Swiss origin
Aromat was invented in 1952 in Switzerland and quickly became a cultural icon: today it is found in homes, restaurants and professional kitchens across the country. For more than 70 years it has defined the savoury seasoning category in Swiss cuisine, a status few food products ever reach.
The producer
Knorr Aromat is produced by Unilever Food Solutions, the food-service division of Unilever, at its plant in Thayngen, canton of Schaffhausen (Hergestellt in der Schweiz). The product is manufactured to the exacting standards of a global food group, guaranteeing a constant aromatic profile batch after batch.
Sensory characteristics
Aromat presents as a fine, free-flowing pale-yellow powder with a savoury, slightly mushroom-and-celery aroma. On the palate it is intensely umami and balanced, with herbal notes from bay leaf and a subtle earthiness from porcini and bolete mushroom powders. It seasons evenly without leaving a granular texture.
Technical specifications
Net weight 5 kg in a resealable professional pouch. Energy 602 kJ / 142 kcal per 100 g, fat 3.2 g (of which saturates 1.2 g), carbohydrate 16 g (of which sugars 8 g), fibre 0.7 g, protein 13 g, salt 57.9 g. Contains milk and wheat; contains celery; may contain traces of egg and mustard. Suitable for ovo-lacto vegetarians. Store in a cool, dry place.
Professional uses
Use Aromat to finish grilled and roasted meats, to season fish before pan-frying, and to lift vegetables, soups, sauces, gravies and mashed or fried potatoes. A typical dose is 1 to 2 g per portion, sprinkled at the end of cooking or directly at the table to preserve its aroma. It is also an effective base seasoning for breading, marinades and savoury batters.
Pairings
Aromat works in synergy with fresh herbs, pepper and quality oils. In a professional pantry it pairs naturally with dehydrated garlic, bay leaves, vanilla for sweet-savoury contrasts, and other Knorr fonds and roux for building structured sauces.
Logistics and delivery
LAPA supplies Knorr Aromat 5 kg to restaurants, pizzerias, hotels, canteens and food businesses throughout Switzerland, with refrigerated and ambient delivery from our Embrach hub and partner carriers for areas outside our own fleet. The resealable pouch protects the powder from humidity and keeps it free-flowing throughout heavy daily use.
Who it is for
This 5 kg format is built for professional kitchens, caterers and canteens that season at scale and want a reliable, recognisable flavour their guests already know and love.
