Marketing for Italian Restaurants in Switzerland: 2026 Strategies
Restaurant marketing in 2026 radically differs from 3-4 years ago. Swiss customers search, discover and choose where to eat mainly through digital channels: Instagram, Google Maps, TikTok, online reviews. Without strategic digital presence, your Italian restaurant literally loses hundreds of potential customers monthly.
LAPA, premium supplier of Italian products with 500+ restaurant clients in Switzerland, analyzed marketing strategies of best-performing establishments using authentic PDO/PGI products like Burrata, Guanciale, Fiordilatte.